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Rate Policy & Ad Specs

Advertising Rates: please call us at (703) 524-3136 or e-mail us at seatechads@sea-technology.com to obtain our current ad rates. For more advertising options, click here.

Advertiser desktop checklist
- PDF Format


A COLOR PROOF (CHROMALINE) IS REQUIRED when a color ad is submitted.

WE CANNOT BE HELD RESPONSIBLE FOR COLOR REPRODUCTION
if a color ad is not accompanied by an appropriate color proof.

When a color proof is not provided, a $50 PRODUCTION CHARGE
will automatically be assessed for us to pull a color proof.


GENERAL RATE POLICY
Advertisers will be short-rated, if within a 12-month period from date of first insertion, advertiser does not use amount of space upon which billings are based. Advertisers will be rebated, if within a 12-month period from date of first insertion, sufficient additional space has been used to warrant a lower rate than that at which advertiser had been billed. Cancellations are not accepted after closing dates and must be confirmed in writing. Covers sold only on non-cancelable contracts. Disks containing electronic files will not be returned unless specifically requested so by advertiser or advertising agency and within one year of most recent use. All orders accepted subject to terms and conditions of current rate card. Advertisers and advertising agencies jointly and severally agree to indemnify and save harmless Compass Publications, Inc., its officers and employees, from and against any and all losses, liability, and damages, including charges and expenses resulting or arising from any claim that any content of any advertisement published for the advertiser infringes on the rights of any individuals, companies, firms, or corporations. Publisher reserves right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisher. Applicable Frequency Discount is lost if bill not paid in 30 days.


MECHANICAL REQUIREMENTS

Page Unit
inches
wide
inches
deep
mm
wide
mm
deep
 
1 page (non bleed)
7"
10"
177
254
 
2/3 page
4-9/16"
10"
115
254
 
1/2 page (island)
4-9/16"
7-1/2"
115
190
 
1/2 page (horiz.)
7"
4-7/8"
177
123
 
1/2 page (vert.)
3-5/16"
10"
84
254
 
1/3 page (square)
4-9/16"
4-7/8"
115
123
 
1/3 page (horiz.)
7"
3-3/16"
177
82
 
1/3 page (vert.)
2-3/16"
10"
55
254
 
1/4 page
3-5/16"
4-7/8"
84
123
 
1/4 page (horiz.)
7"
2-5/16"
177
59
 
1/6 page (vert.)
2-3/16"
4-7/8"
55
123
 
 
 
 
 
Bleed Sizes
inches
wide
inches
deep
mm
wide
mm
deep
 
Single page
8-1/8"
11"
206
280
 
Spread, 2 negs each
8-1/8"
11"
206
280
 
1/2 Horiz. spread
8-1/8"
4-7/8"
206
124
 
2/3 page
5"
11"
127
280
 
Spread, gutter only
7-1/4"
10"
184
254
 
Trim size
7-7/8"
10-3/4"
200
273
 
Image area
7"
10"
177
254
 
           

[All text (essential copy) must be within the image area]

Printing: Offset. Dot gain is 25%.

Binding: Perfect bound.

 
 
ALL TEXT
("ESSENTIAL COPY")
MUST BE WITHIN
THE IMAGE AREA
 
     
 
     
 
     
     
     
 
     
   
     

As Sea Technology is prepared electronically (in InDesign), we request that all ad materials be sent as electronic files. Ads received in film format will be scanned and a scanning charge assessed. Gross rates will apply for ads set by us.

We operate on a Mac platform. Although we can accept PC files, if a PC font is used that we do not have a matching Mac font for, we will substitute a font. You may choose to convert your text to outlines to eliminate this issue.

All ads, including native files, must be accompanied by our advertising desktop checklist and a color proof where appropriate. We will not be responsible for misprinted ads if we have not received the required documentation and/or proofs.

Download desktop checklist (PDF - 16K) and fax it to (703) 841-0852, or e-mail us at seatechads@sea-technology.com


For Black & White Only
Although we can accept the following, production charges will be assessed for work-up of any materials that are not supplied in electronic file form. Accepted in decreasing order of preference are film negatives or positives; camera-ready finished art/copy without reduction for line shot only; combination line/halftone art requiring camera reduction, screens, stripping, paste-up, etc.; letterpress plates. Mats or stereotypes not accepted.

Production Charges
All extra production operations such as camera work, conversions, artwork and stripping required for offset printing are billed to advertiser at prevailing rates. A late charge will be assessed when materials requiring extra production work are received after the 20th of the month preceding insertion month. All necessary repairs to plates received in worn or damaged condition and mechanical work on plates are billed to advertiser at prevailing rates. All offset materials and plates are stored for one year after use without charge and then destroyed unless otherwise specified in writing by the advertiser or agency. Mechanical alterations available with a minimum charge of $30.

Paper Stocks
Covers, 100-lb. white, machine-coated offset stock.
Body sections, 45-lb. white, machine-coated offset stock.


ISSUE AND CLOSING DATES
Published monthly; issued 18th of month. Advertising orders close 15th of preceding month; ad materials needed by the 20th of preceding month.


SPACE CANCELLATIONS
No space cancellations can be accepted beyond the 15th of the month preceding insertion date.


MAILING AND SHIPPING INSTRUCTIONS

Mail all orders, instructions, and electronic ad files to:

Compass Publications, Inc.
1600 Wilson Blvd., Suite 1010
Arlington, VA 22209
Tel: (703) 524-3136
Fax: (703) 841-0852
E-mail: seatechads@sea-technology.com

Sea Technology is read worldwide in more than 110 countries by management, engineers, scientists and technical personnel working in industry, government and educational research institutions. Readers are involved with oceanographic research, fisheries management, offshore oil and gas exploration and production, undersea defense including antisubmarine warfare, ocean mining and commercial diving.